You brush your teeth

For your teeth you’ll spend a good couple minutes once, if not twice a day, on an extremely focussed activity designed to maintain their health. Day in, day out, ritualistically, with zero plans of ever stopping.

Every few months you’ll pay not insignificant money to expose yourself to an expert who may well cause you pain as they remedy and reconstruct that which needs doing.

Many of us have a conviction that if something goes awry with our teeth we’ll do what’s necessary and pick up the tab – without too many questions asked.

Focussed daily activity, six monthly one-to-one involvement with a highly trained professional, significant budget. For your teeth.

For your soul, what will you do?


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